Our Brand Story

Foreign Couture LLC grew from humble beginnings with a clear vision and simple goal in mind by the company's co-founders and sisters, Brianna and China DeFoe in 2012. Born out of the desire to create an accessible, comfortable clothing and accessories brand to serve the demands of the ever-growing fashion industry while empowering the black community with fashion and love.

Summing up their motivation, the younger DeFoe sister, Brianna, explains, “Finding an affordable clothing store that had glam looks for both regular and plus-sized women in the same place was always a struggle for us growing up. That’s when we decided to provide a solution to the lack of options available for women like us, who have similar tastes in fashion but different body types. It’s a very common theme we notice among women in our community. We wanted to create a shopping experience that is both fun and luxurious for all women, not just those who may look a certain way or follow specific trends.”

Foreign Couture was started as an avenue to give back and help others by encouraging people to simply express themselves through style. It's our passion; it's who we are! Everyone’s experienced the opposite end of the spectrum, where countless high-end named brand stores fail miserably to deliver a satisfying shopping experience, either due to disorganization or poor customer support and empathy.

The DeFoe sisters had long wanted to make this vision a reality. As with all who have started a small business, they took a chance. It was always a dream to start a family-operated business, and they had the burning desire to see it become successful for their community and future generations. The company first became official in the spring of 2016, when Foreign Couture became registered as an LLC servicing online orders. By 2020, they opened their first brick-and-mortar store during the COVID-19 pandemic in Suite 2700 at 18700 West 10 Mile Road in Southfield, Michigan.

At Foreign Couture LLC, we believe that everyone who purchases our clothing will feel motivated and discover something that speaks to and for them, regardless of their socioeconomic status. Drawing inspiration from the latest trends, from street style to the runway, our clothing brand offers a variety of classy apparel and accessories that are fit for the fashion-loving customer. We believe in providing designs that enhance the confidence of women, bringing alive their personalities as well as the physical form they reflect in the world.

Our lifestyle boutique provides world-class merchandise from outstanding fashion designers, both in-store and online, while employing the most recent designs to make our clients feel relaxed, classy, and more beautiful. We are passionate about bringing happiness, spicing up lives, boosting self-esteem, and promoting a healthy lifestyle. Every single product we sell brings along an inspirational meaning, which is why we say, "You aren't just buying a piece of clothing or an accessory; you are purchasing a piece that will improve your mood, thus positively impacting your everyday life." Shop the latest collection from Foreign Couture LLC, where we provide world-class, elegant, and tailored garments, jewelry, and accessories that make our clients feel happy, attractive, and appreciated.